As a local Soho institution the D.C store sits just a few roads away from Patty&Bun Old Compton Street. For years the D.C crew have been coming to Patty&Bun.

 

I wanted to translate this mutual respect with a supporting campaign. ‘The Duke’ burger was featured as the special burger on the Patty&Bun menu across 10 sites for one month, increasing their exposure to a captive audience and shared consumer whilst also gaining brand equity for P&B through association with one of Soho’s leading cultural tastemakers.

 

We launched this collaboration with a t shirt and a party at one of Soho’s oldest pub’s and rightfully named; The Duke of Wellington.